May 2013 | New York City
Executive Producer
In celebration of the Cartoon Network series The Yoda Chronicles, LEGO unveiled the iconic Star Wars ship — the largest LEGO structure built to date — in New York City's Times Square.
The huge structure is comprised of 5,335,200 individual LEGO bricks. At 11 feet tall, 43 feet long and 44 feet wide, it weighs almost 46,000 pounds (that's including the steel infrastructure designed to hold the pieces in place.) It's a one-to-one replica of the traditional X-Wing retail model, only 42 times larger.
From conception to completion, the plane took more than one year to make: After months of brainstorming and computerized design, a 32-person team completed construction over the course of four months in Kladno, Czech Republic. Then, the X-Wing was broken up into 32 pieces and transported to Long Island, N.Y., by freight ship.
July, 2015 | Boston, MA
Senior Producer
CONVERSE unveiled the groundbreaking Converse Chuck Taylor All Star II with a historic global launch in its hometown of Boston.
Guests gathered at the Cruiseport, a World War I era warehouse in South Boston, to witness a monumental moment – the unveiling of the Chuck Taylor All Star II. The launch presentation, led by Converse President and CEO Jim Calhoun, was delivered to more than 130 members of the media and special guests from around the world. Those in attendance received a first look at the innovative new sneaker.
October 2014 | New York City
Executive Producer
King Digital Entertainment celebrated the launch of its Candy Crush Soda Saga mobile game with a publicity stunt in NYC that included flooding Broadway with a 20 giant Candy Bear floats and purple soda.
The scene included candy-headed New Yorkers, a Soda covered New York taxi, a Candy hotdog cart, and candy-shaped ‘dogs’ being walked down the street. Purple-lit water burst from fire hydrants to cover the street in “purple soda.”
Winter is Coming...
An interactive, behind-the-scenes exhibition celebrating the release of Game of Thrones Season 6 on DVD took place in New York, Chicago and Los Angeles in Winter of 2016.
The immersive exhibit was anchored by five custom structures, designed and built to replicate key locations found in the show. The event offered fans the opportunity to immerse themselves in memorable Thrones moments with the help of virtual reality, green screens, props and costumes from the show.
Participants were photographed sitting on the Iron Throne and walked away with photos and videos of themselves inserted into other memorable scenes from Season 6. The space also included Dothraki, Winterfell and Castle Black immersive exhibitions. All personalized content was captured digitally and sent to fans seamlessly through the use of RFID bracelets.
September 2015 | Liberty State Park, NJ
Senior Producer
King Digital, Interactive entertainment company and creator of the Candy Crush franchise, celebrated the launch of its latest mobile game, Paradise Bay, by bringing the tropical and relaxing themes of the game to life by setting the GUINNESS WORLD RECORDS title for the Worlds Largest Hammock.
May 2011 | New York City
Executive Producer
The Whitney Museum of American Art celebrated the groundbreaking for its new Renzo Piano designed 200,000 sq. ft. location with an American Art Award dinner and Groundbreaking Gala in a tent structure built on the site of the new museum.
The decor was inspired by the "groundbreaking", with a ceiling installation of 500 blue shovels and construction fencing used in the centerpieces and large scale logo wall. The evening wrapped with a performance by Debbie Harry.
ASOS championed creativity and individuality with the Blank Canvas Tour in the Fall of 2016.
The high impact ASOS tents rocked up to Universities around the Northeast, providing students with a creative platform to showcase their style and passion
Design stations allowed creative students to design their own bags, which were printed for them then and there, with many opting in to enter them into the national Blank Canvas competition. Those short on time could choose from a selection of 10 bags from amazing illustrators from around the world.
November 2011 | New York City
Executive Producer
The largest Wired Store ever hit Times Square in 2011. Located at 42nd and Broadway, the 7th annual WIRED Store invited shoppers and curiosity seekers to get a first look at unique gadgets and gear, and to enjoy events, installations and experiences that embodied the “WIRED lifestyle.”
With a pixel-based winter landscape and color scheme, the 10,000-sq. ft. interactive shopping gallery featured over 200 of the hottest new products on display and as well as a month long schedule of engaging events.
December 2012 | Nationwide
Senior Producer
JCP launched "12 Days of Giving", a Holiday Giving Tour that went coast to coast as part of its 'Merry Christmas America' campaign. 12 different cities were surprised with unique acts of generosity that included everything from hug-giving cashmere suited Santas, a gift dropping blimp in the sky, fresh firewood from authentic flannel wearing lumberjacks and a surprise concert by John Legend. Each gift was presented in a gifted-wrapped signature jcp red box (yes, even John Legend).
February 2012 | New York City
Executive Producer
To raise awareness for the second season of its reality series “Jersey Couture,” Oxygen Media activated a pop-up beauty salon in New York City’s NOHO neighborhood. The opening night launch event was highlighted by a performance from the legendary group, Salt-N-Pepa.
Taking a cue from the show’s Jersey style, the pop-up offered free beauty experiences at “glamification stations” where attendees received manicures from luxury nail polish company Minx; braids, feather and color extensions from Ricky’s NYC Revolver Salon stylists; and an airbrush make-up application by cosmetics brand Temptu. Guests could also create a “Jersey Couture” t-shirt at a “bedazzling” station and have their photo taken in a photo booth.
In the NFL’s historic 50th season, Microsoft wanted to tell the story of how their technology is empowering the game of football. The MIcrosoft Imagine Bowl is competition asking fans to use their imagination to inspire new innovations that could improve sport.
To conclude the nationwide competition, Microsoft created a cutting edge technology music performance with Duke Dumont on the weekend of Super Bowl 50 to celebrate the winners of the Imagine Bowl and champion the technology theme.
Guests were treated to stunning cutting-edge technologies, 270 degree projection mapping, LED-controlled wristbands and orbs, state of the art lasers and cryo jets, all synchronized to completely immerse guests into the future of tech.
Microsoft products such as Hololens, Surface tablets and NFL Sideline Surface were also showcased for guests to interact with, as well as, XBOX gaming kiosks featuring Forza Motorsport Six and Madden 16, which allowed fans to play against NFL stars such as Drew Brees, Mark Ingram, Blake Bortles and many others.
Results:
4,000+ competition entries. With 575 mil+ media impressions and over 200+ outlets.
September 2013 | Los Angeles, CA
Creative Director & Executive Producer
"Blue carpet" film premiere for the American release of Thomas & Friends: King of the Railway at The Grove in Los Angeles.
June 2014 | New York City
Creative Director & Executive Producer
R5 partnered with Ring Pop to create an new song called Rock That Rock. To celebrate the collaboration, R5 premiered the music video for Rock that Rock during a VIP fan event at Gramercy Theatre for a few hundred lucky fans.
Launching in June of 2016, the Pebbles Play tour traveled to major cities across the U.S. offering families the opportunity to create, taste, experience, and imagine with Pebbles like never before.
The Pebbles Play tour ignited creativity and fostered the joy of childhood for kids - and kids at heart - by offering a one of a kind opportunity to experience Pebbles and enjoy the fun.
