Winter is Coming...
An interactive, behind-the-scenes exhibition celebrating the release of Game of Thrones Season 6 on DVD took place in New York, Chicago and Los Angeles in Winter of 2016.
The immersive exhibit was anchored by five custom structures, designed and built to replicate key locations found in the show. The event offered fans the opportunity to immerse themselves in memorable Thrones moments with the help of virtual reality, green screens, props and costumes from the show.
Participants were photographed sitting on the Iron Throne and walked away with photos and videos of themselves inserted into other memorable scenes from Season 6. The space also included Dothraki, Winterfell and Castle Black immersive exhibitions. All personalized content was captured digitally and sent to fans seamlessly through the use of RFID bracelets.